In an industry where gamers have seen it all, we decided to promote Sega’s new blood thrilled title by creating three entirely new games. These games are as happy and sweet as Condemned 2 is disgusting and sick and were at the heart of an integrated campaign that saw gaming blogs light up across the globe along with sales of the game. This is the case study video.

Accolades:
ONE SHOW GOLD - Integrated Campaign
ONE SHOW SILVER - Digital Integrated Campaign
CANNES BRONZE - Digital Integrated Campaign
D&AD WOOD - Viral Campaign
AWARD SILVER - Integrated Campaign
AWARD SILVER - Viral Film Campaign 
AWARD BRONZE - Digital Campaign
AWARD BRONZE - Interactive Film
AWARD BRONZE - Viral Film
CAPLES GOLD - Integrated Campaign