Denim is and always has been the uniform of self-expression and individuality. But when it came to relaunching a tired 50-year-old fashion brand to the most connected generation in history, it was decided to make a visual statement that celebrates the ‘unifying power’ of denim, whilst showcasing that Gap has a fit for each and every one of them.

The films are set to Ndidi O’s track “Move Together”, which plays as an anthem of unity inspiring this generation to pave a path forward together in these divided times.

The accompanying print campaign was shot by Tyler Mitchell, who made headlines when he captured Beyonce’s Vogue cover. He was just 23 at the time—making him one of the youngest people ever to shoot the cover of Vogue.