This menu initiative defined Oliver’s 'healthy fast food' business in the minds of the public, threw down the gauntlet to the big unhealthy fast-food competitors, continues to create substantial value for the brand and was awarded the ‘Best “Better For you” Initiative’ at the 2014 QSR Awards (Quick Service Restaurant) ahead of the likes of McDonald’s, KFC, Hungry Jacks and Subway. An accolade that captured the attention of global investors, contributing to the rapid expansion of Oliver’s in Australia and abroad and an IPO within three years.